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The European fitness market has a value of 26.7 billion euros. The industry accounts for 52.4 million health and fitness club members and is growing by 5% yearly.

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Next Franchise Presentation

Come meet with us during our franchise presentation to get more information on Curves Franchise business opportunities. This presentation is a great opportunity to meet in person with our sales team that will answer all the questions you might have about our franchise programme.


Curves Franchise business opportunities

Curves is a boutique-style fitness club exclusive for women, offering fun & friendship in regaining physical & mental health. Curves offers a unique 30-minute circuit work-out, small group classes, coaching and progress tracking. Our franchisees are friendly, service-oriented and love working with people. Curves proven business model and increased media presence has made starting a successful business a very rewarding experience for our franchise owners.


What you will get

  • Proven Business Model and Brand
  • Continuous Support and Training
  • Care for the Community & Empowering women
  • Low Investment & Control of time to fit your needs
  • Proven Marketing Programs

Curves history

The innovators of the first 30 minute circuit workout, Gary and Diane Heavin, share a passion for fitness and a commitment to women’s health which led them to open the original Curves in 1992 in Harlingen, Texas.

Their innovative, 30-minute full body workout, combines strength training and sustained cardiovascular activity using safe and effective hydraulic resistance machines. The first club became a success, because it gave women a supportive and comfortable atmosphere in which to work out.

When their second club also turned into an immediate success, they knew they had tapped into a market that wasn’t being served by traditional gyms and that they could help millions of women worldwide. To achieve this they needed to find passionate people who wanted to help these women in their communities and teach them how to run a Curves. Gary and Diane turned the business into a franchise and the first independently owned and operated Curves opened in Paris, Texas, in 1995. Curves has been expanding ever since and you’ll find it in over 76 countries with more than 4500 clubs.

Curves International is owned by North Castle Partners, a leading private equity firm focused in the Health, Wellness & Active Living Sector.

Curves International was purchased by North Castle Partners in September 2012 with the mission to reinvigorate the company by applying the investment group’s knowledge and experience in the fitness and wellness arena. Since then, North Castle has invested heavily in the brand by introducing innovative new programs, products, equipment and service improvement.

5 reasons to choose Curves

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A well-established franchise model: become part of the largest women’s fitness franchises with more than 4500 clubs in 76 countries

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A proven and unique workout: Curves’s 30-minute full body workout for women with one-on-one coaching

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A business with a purpose: Help women get fit, gain strength and lose weight with your Curves franchise

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A Simple business model: Our highly efficient, simple-to-learn, low entry cost business model is designed to maximize the return on your investment

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Ongoing Support for success: Curves provides all initial training, operating software and ongoing expert support you’ll need to help build your own successful business.